Your projects are due on Nov. 25th - that's the field report AND island with DOGTAILS.
English 10:
The ads we studied in class can be found here.
Please have your outlines prepared in point form (no full paragraphs) ready for Monday.
In a structured paragraph (not essay), please evaluate your advertisement of choice for effectiveness. You may consider creativity, complexity, and meaning. To provide further assistance, you may consider using some of the prompts below. Choose the prompts that best suit your ad, and/or that best inform your evaluation of the ad.
What is the general mood/atmosphere of the advertisement? How does it do this?
What is the relationship between images and text? What does this tell us?
What is the use of space in the advertisement? Is there a lot of 'white space" or is it full of graphic and written elements?
What signs and symbols do we find? What role do they play in the ad's impact?
If there are figures (men, women, children, animals), what are they like? What can be said about their expressions, poses, hairstyle, age, occupation, interactions, etc.?
What does the background tell us? Where is the advertisement taking place and what significance does this background have?
What typefaces are used and what impressions do they convey?
What about aesthetic decisions? What kind of a shot is it? What about the lighting, use of color, angle of the shot? Explain the significance/ purpose.
e.g. Lego uses colouring and lighting to create a playfully simplistic advertisement for its product, in which the ad itself replicates the process of playing with the Lego.
Focus: aesthetic decision, creativity, hidden complexity…
Today we will outline our responses. You will demonstrate your preparation and thought to the prompt in-class on Nov. 25 (Monday). [1]
This is an in-class assignment where outlines may be prepared at home: to protect the integrity of this assessment, your outlines MUSTbe in point form; if completed papers are brought to class as an “outline,” they must be surrendered at the time of writing. You will be assessed on Criterion A (Analysis) and B (Organization).
No comments:
Post a Comment